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Polarn O. Pyret

Customer cases

Two children wearing matching striped clothing

Polarn O. Pyret uses BOOSTIFIED—Pay to produce imagery for its social channels and collaborate with micro-influencers. Campaigns are shaped around the brand’s goals, whether the focus is fresh content or reaching a wider audience.

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“As for the content that's produced through our collaborations, it feels natural. We receive genuine opinions and content that speaks to our profiles' followers and comes across as truly authentic.”

Amanda Ollerup, PR & Social Media, Polarn O. Pyret.

“Today, we leverage the platform not only to generate images but also as a crucial element of our influencer marketing strategy. By collaborating with micro-influencers, we can expand our reach and achieve our campaign objectives. Our approach varies depending on the specific goals we aim to achieve.”

When the collaboration began in 2018, producing imagery for social media was one of Polarn O. Pyret’s main challenges. The campaigns give the brand a way to gather a range of images in a short time, with the approach adapted to each campaign’s goals.

“In BOOSTIFIED—Pay, we create campaigns that generate a lot of imagery quickly. As you go along, you learn how to angle the campaigns to perform well based on your set KPIs.”